The record industry doesn’t look like that any longer–at least parts of it once did (and, some very tiny parts still do).

* Music primary, business secondary and only when necessary.

Ultimately, musicians who see things this way meet up with business-savvy folks who also see things this way, and the nature of their business and its successes look different than the record industry.

I also hope that traditional “business types” will continue to see net-native music as a “joke”, because this will permit a new generation of more savvy businesses to arise which are not encumbered by the payola of the past.

I am all for people being able to monetize their creative output–I agree that it’s not an “if” but a “when”. The fact that current revenue models are broken and poorly handled by the record industry doesn’t change the fact that it’s inevitable that a set of net-native artists will succeed-and then everything will change.

Does anybody, anywhere doubt that at some point

1) a ‘net native’ artist will actual break. iow, do we really think Brad Sucks has hit the ceiling?

2) when that artist breaks without any “industry” juice, not even sxsw, the margins will be ginormous, the flood gates will open.

These things are stupendously obvious things to me. Does anybody out there question these certainties?