payola vs advertising

Question: how is payola for inclusion in a webcast different than any other in-stream ad?

Some potential answers:

  • A full song is longer than a 30 second ad spot, so the rate should be quite a lot higher.
  • It's a beautifully targeted bit of marketing.
  • It's stealthy and deceptive if the payola is a secret.

Category: Uncategorized One comment »

One Response to “payola vs advertising”

  1. Jim N.
    April 22nd, 2009 at 7:33 am

    It’s as different as letting a PR person from Bertelsmann write a blog post for you, for money, and not telling anyone.

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