Comments on: playlists mean interactivity mean visual ad impressions http://gonze.com/blog/2009/07/06/playlists-mean-interactivity-mean-visual-ad-impressions/ internet music technology since ~2002 Sat, 31 Jul 2010 19:34:38 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Len Lynch http://gonze.com/blog/2009/07/06/playlists-mean-interactivity-mean-visual-ad-impressions/comment-page-1/#comment-3760 Len Lynch Mon, 10 Aug 2009 13:50:06 +0000 http://gonze.com/blog/?p=1831#comment-3760 The word: interactive, can carry the "web 1.0" context of a passive web consumption behavior setting. So I tend to avoid using it unless I know that I can be really vague and get away with it ;) The word: interactive, can carry the “web 1.0″ context of a passive web consumption behavior setting. So I tend to avoid using it unless I know that I can be really vague and get away with it ;)

]]> By: Lucas Gonze http://gonze.com/blog/2009/07/06/playlists-mean-interactivity-mean-visual-ad-impressions/comment-page-1/#comment-3722 Lucas Gonze Mon, 03 Aug 2009 16:34:26 +0000 http://gonze.com/blog/?p=1831#comment-3722 But yeah, I agree that interactive ads on the portable don't really exist. My Wax MP3 project includes this big HTML panel for the sake of interactivity and ultimately monetization. But yeah, I agree that interactive ads on the portable don’t really exist.

My Wax MP3 project includes this big HTML panel for the sake of interactivity and ultimately monetization.

]]> By: Lucas Gonze http://gonze.com/blog/2009/07/06/playlists-mean-interactivity-mean-visual-ad-impressions/comment-page-1/#comment-3721 Lucas Gonze Mon, 03 Aug 2009 16:33:17 +0000 http://gonze.com/blog/?p=1831#comment-3721 I've seen ads in the album art... That successfully gets carried over to the portable and displayed. But it's not really interactive since it's a static graphic rather than a clickable page. Marc Cohen has a crusade on the topic of getting ads to work in the portable. Motto: "Don't Sell The Music, Sell The Time Spent Listening To The Music." I think that his POV is that there is no other place but the portable to sell the ad, since that's where the listening hours are. I’ve seen ads in the album art… That successfully gets carried over to the portable and displayed. But it’s not really interactive since it’s a static graphic rather than a clickable page.

Marc Cohen has a crusade on the topic of getting ads to work in the portable. Motto: “Don’t Sell The Music, Sell The Time Spent Listening To The Music.” I think that his POV is that there is no other place but the portable to sell the ad, since that’s where the listening hours are.

]]> By: Len Lynch http://gonze.com/blog/2009/07/06/playlists-mean-interactivity-mean-visual-ad-impressions/comment-page-1/#comment-3720 Len Lynch Mon, 03 Aug 2009 13:44:42 +0000 http://gonze.com/blog/?p=1831#comment-3720 The visual interactive ad as part of a iPod experience is both easy to envision from a "Minority Report" context, but building it out doesn't seem to be getting much traction in 2009. That is, unless they are hiding the hooks below the surface pretty well. I know that the pixelcorp.com has been eyeing the educational/DIY content focused shows for interactive ads via product placement. That makes sense for video focused media, and the media player support is a large part of the gating factor. Enhanced podcasts in iTunes/iPods can go part of the distance, but the portable player sure seems to be really limited in terms of capitalizing on this. Even with something as sophisticated as an iPod Touch. Or have I got this all wrong and the tools are all there, just waiting on the right developer conference to make the game changing announcement? The visual interactive ad as part of a iPod experience is both easy to envision from a “Minority Report” context, but building it out doesn’t seem to be getting much traction in 2009. That is, unless they are hiding the hooks below the surface pretty well.

I know that the pixelcorp.com has been eyeing the educational/DIY content focused shows for interactive ads via product placement. That makes sense for video focused media, and the media player support is a large part of the gating factor.

Enhanced podcasts in iTunes/iPods can go part of the distance, but the portable player sure seems to be really limited in terms of capitalizing on this. Even with something as sophisticated as an iPod Touch. Or have I got this all wrong and the tools are all there, just waiting on the right developer conference to make the game changing announcement?

]]>