Thanks for the pingback Lucas

This is just some playing about / good intentions at the moment, we’ll see how it goes. There’s a big barrier for entry for a lot of artists and labels that obviously don’t want their music being streamed around (they would be able to track it themselves!), and also because it would use up their bandwidth. But those (and others) are issues that can be overcome/solved imo by evolving the idea to suit.

This goes beyond using a third party Twitter client – more and more I go through sites that authenticate me using my Twitter credentials, then feed my content back into that stream, but are not FriendFeed – these are branded sites. Twitter has become a point of authentication, and to a lesser extent, so has FaceBook. This should allow brands, artists and organisations to leverage these streams without relying or tying down with them.

In a similar vein to the notion that bands and brands just want a place to call their own, I recently wrote about an idea for commercial and non-commercial branding that involves separating the concerns of content from the concerns of brand. The idea is still pretty nascent, but basically boils down to this: online branding needs to evolve into a secure namespace for identity. [ http://is.gd/5OAkJ ]

Not sure exactly where this idea is going, but I feel it is important, and I’d of course appreciate any comments. Cheers :)