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	<title>Comments on: The Orchard</title>
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	<link>http://gonze.com/blog/2010/03/16/the-orchard/</link>
	<description>internet music technology</description>
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		<title>By: Lucas Gonze</title>
		<link>http://gonze.com/blog/2010/03/16/the-orchard/comment-page-1/#comment-5415</link>
		<dc:creator>Lucas Gonze</dc:creator>
		<pubDate>Wed, 24 Mar 2010 17:06:10 +0000</pubDate>
		<guid isPermaLink="false">http://gonze.com/blog/?p=2392#comment-5415</guid>
		<description>Please excuse me for not approving this right away.  I didn&#039;t realize that it was stuck in the queue.

More thoughts on to come when I have free time for blogging.</description>
		<content:encoded><![CDATA[<p>Please excuse me for not approving this right away.  I didn&#8217;t realize that it was stuck in the queue.</p>
<p>More thoughts on to come when I have free time for blogging.</p>
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		<title>By: rmirchandani</title>
		<link>http://gonze.com/blog/2010/03/16/the-orchard/comment-page-1/#comment-5412</link>
		<dc:creator>rmirchandani</dc:creator>
		<pubDate>Sat, 20 Mar 2010 13:10:04 +0000</pubDate>
		<guid isPermaLink="false">http://gonze.com/blog/?p=2392#comment-5412</guid>
		<description>Actually, it&#039;s not quite as bad as your numbers suggest - they didn&#039;t &quot;spend&quot; $63 million in the first 9 months of 2009 (but it&#039;s not great either)

They had gross revenues of $45.5.  80% of those revenues were really the revenues of their distributed labels/artists - so $33 million goes straight the the labels.  This left them with a gross margin of $12 million - although in reality as a distributor this is really what you should think of as their revenues - the distribution income they generate.  They had $15.7 million in operating expenses.  So it cost them $15.7 million to run a business that generated $12 million in net revenues.  So they are still losing $3 million on an operating basis. 

On top of that - they took a $14 million goodwill write down related to the purchases of the Orchard and DMGI.  This is a non-cash expense - a realization they overpaid for these assets when they purchased them.

If you look at the comparable #s for 2008, they generated $11.7 million of net revenues on $14 million of operation expenses - so they were still losing a couple of million on an operating basis.

Here&#039;s the real problem.  2/3 of their revenue comes from iTunes and eMusic.  So in reality for any indie label that is doing significant revenues it&#039;s not that hard to a do a direct deal with those to accounts and save on they distribution fee.  You might work with the Orchard for everyone else - but the volumes are a lot lower.  They&#039;ve set up a distribution that requires scale/volumes to generate profit - but in a world where 2 accounts represent 2/3 of the revenues - how much value are they really adding?

They had almost 1.5 million tracks in their catalog - so call that the equivalent of 150k albums.  They generated $45 million in gross revenues in those 9 months.  That works out to $300/album on average.  Obviously, there&#039;s large pieces of the catalog that aren&#039;t selling at all.  When you factor in the costs of licensing the content, getting it into their system, and accounting to artists/labels - they are probably losing money on a large percentage of the catalog they distribute. 

Bottom line - you can&#039;t base a distribution business on product that doesn&#039;t turnover.</description>
		<content:encoded><![CDATA[<p>Actually, it&#8217;s not quite as bad as your numbers suggest &#8211; they didn&#8217;t &#8220;spend&#8221; $63 million in the first 9 months of 2009 (but it&#8217;s not great either)</p>
<p>They had gross revenues of $45.5.  80% of those revenues were really the revenues of their distributed labels/artists &#8211; so $33 million goes straight the the labels.  This left them with a gross margin of $12 million &#8211; although in reality as a distributor this is really what you should think of as their revenues &#8211; the distribution income they generate.  They had $15.7 million in operating expenses.  So it cost them $15.7 million to run a business that generated $12 million in net revenues.  So they are still losing $3 million on an operating basis. </p>
<p>On top of that &#8211; they took a $14 million goodwill write down related to the purchases of the Orchard and DMGI.  This is a non-cash expense &#8211; a realization they overpaid for these assets when they purchased them.</p>
<p>If you look at the comparable #s for 2008, they generated $11.7 million of net revenues on $14 million of operation expenses &#8211; so they were still losing a couple of million on an operating basis.</p>
<p>Here&#8217;s the real problem.  2/3 of their revenue comes from iTunes and eMusic.  So in reality for any indie label that is doing significant revenues it&#8217;s not that hard to a do a direct deal with those to accounts and save on they distribution fee.  You might work with the Orchard for everyone else &#8211; but the volumes are a lot lower.  They&#8217;ve set up a distribution that requires scale/volumes to generate profit &#8211; but in a world where 2 accounts represent 2/3 of the revenues &#8211; how much value are they really adding?</p>
<p>They had almost 1.5 million tracks in their catalog &#8211; so call that the equivalent of 150k albums.  They generated $45 million in gross revenues in those 9 months.  That works out to $300/album on average.  Obviously, there&#8217;s large pieces of the catalog that aren&#8217;t selling at all.  When you factor in the costs of licensing the content, getting it into their system, and accounting to artists/labels &#8211; they are probably losing money on a large percentage of the catalog they distribute. </p>
<p>Bottom line &#8211; you can&#8217;t base a distribution business on product that doesn&#8217;t turnover.</p>
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		<title>By: Lucas Gonze</title>
		<link>http://gonze.com/blog/2010/03/16/the-orchard/comment-page-1/#comment-5405</link>
		<dc:creator>Lucas Gonze</dc:creator>
		<pubDate>Wed, 17 Mar 2010 00:17:48 +0000</pubDate>
		<guid isPermaLink="false">http://gonze.com/blog/?p=2392#comment-5405</guid>
		<description>Thanks for the insight, Ryan.  

Is that a typical margin for a distributor?  Any idea how their margin compares to IODA?</description>
		<content:encoded><![CDATA[<p>Thanks for the insight, Ryan.  </p>
<p>Is that a typical margin for a distributor?  Any idea how their margin compares to IODA?</p>
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		<title>By: Ryan Born</title>
		<link>http://gonze.com/blog/2010/03/16/the-orchard/comment-page-1/#comment-5403</link>
		<dc:creator>Ryan Born</dc:creator>
		<pubDate>Tue, 16 Mar 2010 18:37:21 +0000</pubDate>
		<guid isPermaLink="false">http://gonze.com/blog/?p=2392#comment-5403</guid>
		<description>Hey Lucas

The reason is because their gross margin is only 20%.  Very few businesses can operate with such low margin.  50% or more is typically required and 70% is ideal in order to obtain a valuation of over 5x revenue.  They are valued at just 25% of annual rev because the GM is just 20%.  It&#039;s accounting 101.

All the best,

Ryan</description>
		<content:encoded><![CDATA[<p>Hey Lucas</p>
<p>The reason is because their gross margin is only 20%.  Very few businesses can operate with such low margin.  50% or more is typically required and 70% is ideal in order to obtain a valuation of over 5x revenue.  They are valued at just 25% of annual rev because the GM is just 20%.  It&#8217;s accounting 101.</p>
<p>All the best,</p>
<p>Ryan</p>
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