Sat, 26 Nov 2005
death of the pants suit
In response to my blog
entry yesterday about the podcasting grassroots having the wind
knocked out of it by Apple's introduction of podcasting features into
iTunes, Michal Migurski emailed this:
I'm curious how much of a community existed in podcasting
prior to Apple's move a few months ago. Were there publishers whose
activities changed as a result? Is this a case of feeling loss of
control over the word "podcasting" and the attention around it? Or has
Apple's change to iTunes actually made it more difficult to publish
podcasts? I wonder whether this hand-wringing is actually a function
of the community being weak to begin with, lacking identity built
through custom developed over time and vulnerable to a sudden move
from a giant such as Apple. It doesn't seem to me that the changes to
iTunes should actually have any effect on the folks recording shows
for small audiences.
It seems to me that those aspects of the podcasting movement which
were dependent on hype were never more than an Apple adjunct, and
it's a gift to the community for Apple to smother these to death.
What's left will be the important part.
The first order of business: find a new name and a new story.
The software known as iPodder when Adam Curry created it, and then
known as iPodder Lemon when a community of programmers adopted it, is
now called Juice. This
is a fine name and a reasonable response to the situation, but where's
the meme? For the community formerly known as podcasting to escape
Apple's killing embrace, they need a new creation myth which doesn't
mention or even imply the iPod.
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